Designata is a branding consultant, integrated branding agency, graphic design, logo design, website design, photography, digital branding, and packaging design based in Jakarta. Delivering Beautifully Crafted Projects with Passion.

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Tango Walut Brand Identity & Packaging Design

Tango is known as a famous Indonesian snack product. They launch a new product category, chocolate-coated wafer combine with various fruit flavor cream.

We designed their sub-brand identity along with the packaging. The name Walut is the shorten from the word “wafer bersalut”, to describe the product literally. We create a logotype with freestyle lettering and glowing chocolate to describe the product itself. The target market of this product is kids and teens, that why we use a monkey character as the icon of this product. This monkey (named 'Mumu') is the main character for the communication of the brand. We made the character looks fun and friendly.

The challenge for this project is the packaging design, with an extremely long-form and narrow surface, we don’t have much space to showcase the product. Clear space on the right side gives clarity for the brand. Digital imaging used to show the wafer and cream layer with chocolate coated, make the design look more attractive. Not only the banana images, but we also use a bright yellow color to describe the flavor. Even though they launch only one variant at that time, we already prepare the packaging design system for other variants in the future.