Creating an Engaging Exhibition Experience to Promote Public Safety in Transportation
For several years, we have partnered with Laksana, one of Indonesia's leading bus manufacturers, to design their presence at key events, particularly GIIAS, the nation's largest automotive exhibition. Laksana is known for its continuous innovation, and its strongest differentiator is its deep commitment to safety for both passengers and drivers. The company invests heavily in various safety tests to enhance the quality and reliability of its buses.
Our role was to develop a strategic exhibition concept that highlights this commitment and helps the public understand why choosing Laksana buses is the safer, smarter option for public transportation. Safety is the core message we consistently deliver through every aspect of their exhibition experience.
Designing a bus exhibition booth presents unique challenges. Space is limited, while the main products—full-size buses—require significant floor area. We also had to consider budget constraints. Our first step was to plan the layout around the placement of the buses, followed by zoning for other critical areas such as the launch stage, meeting rooms, activity zones, and storage, ensuring that all components functioned cohesively.
We designed not only the visual elements of the booth but also a comprehensive experience that engaged visitors before, during, and after the event. At this exhibition, we introduced interactive features such as a scavenger hunt game with a passport book, an interactive wall, and various merchandise to create a fun and memorable journey for attendees.
To reinforce Laksana's safety message, we produced two short films showcased at the event and on their social media platforms. One film focused on the extensive safety testing processes the company conducts to ensure maximum protection for both drivers and passengers. The other film provided educational content on emergency protocols for bus passengers, helping to minimize risks in critical situations.
Together, these efforts positioned Laksana as a forward-thinking leader in bus safety, clearly distinguishing it from the competition and strengthening its public image.
