Depicting age-appropriate beauty for teen girls
Pigeon Teen is a sub-brand of Pigeon that focuses on skincare and makeup for teenagers. We have been collaborating with Pigeon Indonesia to rebrand their Pigeon Baby line, and we have trusted to redesign their teen products.
Inspired by the tagline “Be-youth-ifull,” which can be interpreted as “be your own kind of beautiful,” we aim to emphasize beauty products specifically designed for teen skin types. To represent the pure and innocent phase of our target market, we have chosen to use a modified Kokeshi doll as the character in our illustrations. This choice also reflects the brand's Japanese heritage. The use of pastel colors highlights the softness and gentleness of the products, making them ideal for teenagers.
This design will be applied to their powder, compact powder, two-way cake powder, facial wash, and moisturizer. Each of these products will feature its own icon to clearly differentiate the types and help consumers easily find what they need. The design is simple yet effectively captures the essence of the brand.
