Shaping an identity that blends elegance with bold artistry
Based in the hustle and bustle of Dubai, Elliena & Co. offers a high-end luxury event-decorating service. The challenge was to express this elevated value through a visual identity that also reflects the industry's creative nature.
The logo brings together two contrasting typographic styles: a refined serif that conveys elegance and luxury, paired with a fluid script that expresses creativity within the event decorating space. This blend of structure and spontaneity sets the tone for the brand’s personality.
To complete the identity, we developed a unique key visual inspired by high-end abstract art. A bold, expressive brush stroke, enhanced by an eccentric color palette and touches of gold, communicates both the brand’s premium positioning and the artistic spirit of the field.
