A Visual Collaboration Between Craftsmanship and Couture
As one of Indonesia’s established furniture manufacturers known for its craftsmanship and premium interior collections, Saniharto collaborated with Tex Saverio to launch the Melati Collection, a project that brought together the worlds of furniture design and high fashion.
For the launch of the Melati Collection by Saniharto in collaboration with Tex Saverio, we intensively crafted a visual identity that embraced the collection’s couture-inspired elegance and eccentric artistic character. Inspired by Tex Saverio’s dramatic design language and the symbolism of the jasmine flower, the logo and key visuals were designed to feel refined yet expressive, drawing from the technological aesthetics of 3D jasmine wireframes and translating them into a sophisticated visual presence for the furniture presentation.
Beyond the identity system, we also intensively developed a series of supporting collaterals to elevate the overall experience of the collection. This included commemorative furniture certificates, thoughtfully produced through curated material selections, featuring specialized textured paper paired with gold foil treatments to emphasize exclusivity and craftsmanship. We also developed an exclusive gold furniture plate featuring the Saniharto × Tex Saverio mark, designed as a refined signature element attached directly to each furniture piece.
In addition, we designed the e-lookbook catalogue to deliver the story behind the collaboration, presenting the collection through a high-profile and sophisticated editorial approach that reflects the artistic dialogue between furniture, fashion, and technology. The project became our distinctive exploration of how two different creative disciplines could intersect through a cohesive and elevated visual experience.
