Designing a User-Centered Digital Catalogue for Efficient Product Selection
PT Comtech Metalindo Terpadu, widely known as Comet, is a manufacturer of high-quality metal roofing known for its innovative, minimalist, and aesthetically refined products. To better communicate these strengths, Comet needed a website that could serve as an intuitive interactive catalogue, helping customers find the most suitable roofing solutions for their projects.
The website’s front-end was designed to reflect Comet’s modern and minimal brand values, incorporating its distinctive polygonal red shape inspired by the form of a house roof. This created a digital experience that feels visually consistent with the brand while staying clear and easy to navigate.
The main challenge was simplifying Comet’s complex product system into an intuitive browsing flow. With multiple brands, profile types, finishes, and color options, we structured the catalogue by first differentiating each brand through concise descriptions and practical use-case guidance, making it easier for customers to understand their options.
Each profile type was then presented with large thumbnails and real-life application imagery for clearer visualization, alongside complete technical specifications. To streamline the journey further, product variants were categorized by finishing styles with color options grouped under each category. This creates a simpler browsing experience for customers and a more efficient CMS structure for internal management.
