Building Youthful and Natural Plant Based Drink Identity
Comextra Majora is a well-known local cashew supplier. After years of success in the B2B market, the company decided to expand into retail with an RTD cashew drink, tapping into the rising demand for plant-based beverages.
Tasked with developing the brand identity and packaging from the ground up, we faced the challenge of creating a visual presence that would stand out in a trendy and saturated market while maintaining the established credibility of the parent company.
The process began with the bottle design. Through rounds of sketching and prototyping, including clay modeling and 3D printing, one final form was selected. The chosen design balances aesthetics with practicality, its curves reflect the creamy taste of the drink while also supporting efficient shrink-wrapping and sealing.
For the logo, we used rounded, organic shapes arranged in an arching composition, giving the brand a friendly, active, and youthful character. This tone carries through to the packaging, which features a large illustration of a cashew as the central element, highlighting the main ingredient and setting the drink apart from other plant-based options. The illustration’s rough brush texture reinforces the product’s natural, wholesome qualities.
The packaging system was designed with scalability in mind. Its structure and visual language allow easy adaptation across different sizes and future variants, supporting the long-term growth of the brand.
