Designing a Cohesive Brand Ecosystem for Modern Mediterranean Living
Commissioned by Sinar Mas Land, a highly reputable property developer, we developed the visual identity and communication for a new Mediterranean-inspired residential district within Grand Wisata, Bekasi. The scope covered naming the district and its three clusters, building a cohesive identity system, and translating it across promotional media aligned with the developer’s premium positioning.
We introduced “Ladoria” as a graceful, distinctive, Mediterranean-inspired district name, with its clusters: Dovia, Livia, and Sevia, sharing the “ia” ending to reinforce unity. The identity system features a custom serif logotype with a bougainvillea-inspired icon, a color palette of soft blues and off-whites, and arch-shaped key visuals drawn from Mediterranean architecture. This system express comfort, serenity, and luxury.
For the brochure, we prioritized immersive lifestyle storytelling. Elegant photography was given generous space, allowing the atmosphere of the district to speak visually, while curated typography and dynamic layouts ensured clarity and sophistication.
The flyer adopted a more concise and direct approach. With limited space, information was carefully distilled into key selling points, highlighting location advantages, unique features, and essential specifications, while maintaining the same visual language.
For the billboards, we introduced a conceptual visual storytelling through journal imagery, symbolizing the beginning of a new chapter in Ladoria and the unfolding story of life within Dovia, bringing emotional depth to the overall campaign narrative.
