Crafting refreshing plant-based beverages for the modern taste explorer
SCOPE OF WORK
Brand Identity, Packaging Design, Packaging System, Illustration
CLIENT
Oatlindo
OATLINDO BRAND IDENTITY & PACKAGING

Crafting refreshing plant-based beverages for the modern taste explorer

As the trend of plant-based drinks captures the enthusiasm of the youth, Oatlindo takes center stage with its line of oat-based beverages, featuring two delightful flavor variants. The brand name, derived from the fusion of "oat" and "Indo" (representing Indonesia), echoes a modern local identity. The logo is unique, sturdy, and compact, resembling a box base, ensuring prominence and clarity, especially in confined spaces.

Embracing a cleaner and healthier taste concept, the packaging design adopts a white base, with a single additional color denoting each variant. Conveying the idea of a taste adventure, Oatlindo's packaging suggests a delicious plant-based experience that liberates cows from excessive milking exploitation. This positive message is delivered whimsically and uniquely, making Oatlindo exceptionally appealing to the discerning taste buds of the younger generation.

Crafting refreshing plant-based beverages for the modern taste explorer — project visual 2

Crafting refreshing plant-based beverages for the modern taste explorer — project visual 3