Creating an Art-Led Identity for an Ultra-Luxury Furniture Collection for Saniharto & Tex Saverio
Melati Collection is a collaboration between Saniharto, an Indonesian premium furniture manufacturer known for its high level of craftsmanship, and internationally recognized fashion designer Tex Saverio. The collaboration showcases Saniharto’s ability to translate highly distinctive and complex creative ideas into beautifully crafted furniture through advanced manufacturing skill and attention to detail.
Our challenge was to create a brand identity and communication design that could reflect the same level of complexity, artistry, and exclusivity found in the furniture itself. The visual language needed to feel elegant and luxurious, yet expressive enough to complement Tex Saverio’s distinctive design character.
The collection’s name, Melati—Indonesian for jasmine—became the main inspiration for the identity. We explored the transformation of the flower from structured polygonal forms into softer, organic shapes, referencing the wireframes and geometric construction used during the furniture design development process.
These geometric structures became a key visual element across the identity, creating a dialogue between precision and organic beauty, technology and craftsmanship, structure and expression. The result is a visual system that reveals the creative process behind the collection rather than simply decorating it.
The identity was extended into an e-catalogue and communication materials, designed to present each furniture piece with the visual restraint and attention normally associated with collectible art and luxury objects. Typography, composition, imagery, and graphic details were carefully controlled to create an elegant and highly curated presentation.
To reinforce the exclusivity of the collection, the furniture was positioned not simply as a functional product, but as a collectible work of art. Each purchase was complemented with a specially designed certificate of ownership, giving recognition to the collector while strengthening the sense of rarity, provenance, and long-term value of the piece.
The final identity brings together luxury furniture branding, editorial design, geometric visual language, and art-inspired communication into one coherent system—allowing the Melati Collection to be experienced not only as furniture, but as the result of a unique collaboration between design vision and Indonesian craftsmanship.
